Katy Perry's "Dark Horse" continues to be one of the most talked about music videos of the year. It made the number one spot on the list of Top 10 most-watched videos of 2014, and most recently won the coveted award for Best Female Video at this years MTV VMAs.
Dark Horse is a visual epic that goes beyond the scale of traditional music videos. This Egyptian themed stunner is complete with recreations of the Nile River and the great Pyramids, as well as incredible VFX, and grand, detailed matte paintings. Incendio helped bring these visuals to life by matching their magnitude with bold and vivid color.
Colorist Clark Muller joined the team of exceptional artists behind the world of Dark Horse. This includes director Mathew Cullen of Motion Theory, Director of Photography Shawn Kim, creative and video producer Danny Lockwood of Capitol Music Group SVP, and executive producer Javier Jimenez.
"Glowing" is a recent release directed by Tyler the Creator, of the hip hop collective Odd Future. This music video is a vivid narrative that follows a young couple as their love progresses through old age, all while the world crumbles around them.
This is a dreamy pop ballad, that acts as the soundtrack to a story told through a unique treatment of color. The video reveals three distinct looks, all reflecting a prominent theme of contrast, as the couple is shown in their blissful disposition, against flashes of brutal news clips.
Colorist Clark Muller worked closely with the DP, Luis Perez, to carefully craft each look. The first of which, adapts vibrant and saturated hues, revealing the couple as children. The second look bears a visually impressive infrared tone. Here, each shot is submerged in the infrared, while the two lovers radiate in their natural skin tone. Finally, the darkest look concludes the video, showing the world through dystopian lenses in shades of grey and blue. These sharp color moods enhance the striking nature of this video, as achieved through the juxtaposition of beauty vs real life tragedy, shaking the senses through a narrative that is undoubtedly compelling.
Check out Tyler, The Creator's new video at the following link:
Britney Spears is back on the map with the recent release of her new video for "Work Bitch" directed by Ben Mor of Little Minx/Black Dog Films. This sleek and sexy clip features the artist against a stunning range of backdrops, including a pool filled with sharks, iconic Planet Hollywood, club scenes, and vast desert shots. Director Mor's striking visuals are vibrant and exciting, providing colorist Clark Muller with an opportunity for creativity. The Incendio team was proud to be a part of this project.
Check out Britney's new video at the following link:
Britney Spears "Work Bitch"