Britney Spears is back on the map with the recent release of her new video for "Work Bitch" directed by Ben Mor of Little Minx/Black Dog Films. This sleek and sexy clip features the artist against a stunning range of backdrops, including a pool filled with sharks, iconic Planet Hollywood, club scenes, and vast desert shots. Director Mor's striking visuals are vibrant and exciting, providing colorist Clark Muller with an opportunity for creativity. The Incendio team was proud to be a part of this project.
Check out Britney's new video at the following link:
Britney Spears "Work Bitch"
NBC recently tapped Incendio to color their promo for the new season of America's Got Talent. The "Magnet" spot welcomes new judge Howard Stern to the show and demonstrates just how magnetic the show is at attracting its talent. The spot was directed by Kendall Bowlin, shot by director of photography Rhet Bear, with Ring of Fire providing the visual effects.
The promo's tight finishing schedule meant that color correction needed to start well before the visual effects were finished. As a result, the shots were continuously updated and revised during the session. Ring of Fire worked with Incendio by providing mattes for all of the composited elements within each shot. This allowed for each element to be colored separately from their background plates. Because the spot was shot across different cities, and also included some stock footage, the ability to color each element independently helped tie together the shots and integrate the VFX.
The promo will premiere on NBC's The Voice.
Incendio was recently profiled by Christine Bunish as part of Post Magazine's article, "The Evolution of the Digital Intermediate".
"It may be time for digital intermediates to have a name change. Initially coined to describe a digital approach to a film process…it has arguably come to mean something different today."
You can pick up March 2012's issue of Post Magazine and turn to page 20 or read the story at the following link: