Genius is talent set on fire by courage.

Incendio Lights Up 2016 with Coldplay’s ‘Hymn for the Weekend’ Featuring Beyoncé

LOS ANGELES --(SPW)-- This past Saturday saw the release of Coldplay’s official “Hymn for the Weekend” video, featuring Beyoncé, produced by Black Dog Films with River Studios, directed by Ben Mor and color corrected at Incendio by Clark Muller. The video, which has garnered more than 22 million YouTube views (and 450K likes) in the past few days, depicts Coldplay frontman Chris Martin touring Mumbai during the ancient Hindu festival called Holi, also known as the “festival of love”. Muller’s previous music video projects include striking, seminal pieces such as “California Gurls” and “Dark Horse” for Katy Perry. He and Mor have collaborated on numerous projects, including Britney Spears’ “Work Bitch,” and are at work on an upcoming video for “Grading with Clark is always a pleasure and something I consistently look forward to,” says Mor. “Besides just being a great guy, his passion and patience for crafting the perfect frame is unmatched. A session with Clark always feels like a Bespoke experience and never some cookie cutter pre set looks - and the results show.” Coldplay and Beyoncé are scheduled to perform during the halftime show at Super Bowl 50 this Sunday, February 7. About Incendio CEO/Colorist Clark Muller launched Incendio in June 2011, with a multi-platform package for KIA, via davidandgoliath. Following in quick succession were a spot for massive Indonesian sugar brand Gulaku; IBM “Think,” an interactive exhibit at NYC’s Lincoln Center; Target with Taylor Swift, Pink and Gwen Stefani...and Britney Spears’ “Work Bitch,” which struck a major chord with fans. 185 million views, five years and a string of hot projects later, Muller has the company he’s always wanted, “an artist-driven boutique, doing huge work,” he says with an easy smile. At Incendio, creative artistry and technical excellence work hand-in-hand. The company motto reads, “Genius is talent set on fire by courage” - an adage that is both appropriate and inspiring for the team, which now includes artists Luis Silva and Santiago Padilla. Silva counts AT&T, Under Armour and Nintendo among his clients. Padilla’s portfolio spans features (upcoming Low Riders from Blumhouse, Universal), music videos (“Tamale” and “IFHY” for Tyler the Creator) and commercials (DirecTV, NBA).

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Katy Perry's "Dark Horse"

Katy Perry's "Dark Horse" continues to be one of the most talked about music videos of the year. It made the number one spot on the list of Top 10 most-watched videos of 2014, and most recently won the coveted award for Best Female Video at this years MTV VMAs. Dark Horse is a visual epic that goes beyond the scale of traditional music videos. This Egyptian themed stunner is complete with recreations of the Nile River and the great Pyramids, as well as incredible VFX, and grand, detailed matte paintings. Incendio helped bring these visuals to life by matching their magnitude with bold and vivid color. Colorist Clark Muller joined the team of exceptional artists behind the world of Dark Horse. This includes director Mathew Cullen of Motion Theory, Director of Photography Shawn Kim, creative and video producer Danny Lockwood of Capitol Music Group SVP, and executive producer Javier Jimenez.

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The Art of Glowing

"Glowing" is a recent release directed by Tyler the Creator, of the hip hop collective Odd Future. This music video is a vivid narrative that follows a young couple as their love progresses through old age, all while the world crumbles around them. This is a dreamy pop ballad, that acts as the soundtrack to a story told through a unique treatment of color. The video reveals three distinct looks, all reflecting a prominent theme of contrast, as the couple is shown in their blissful disposition, against flashes of brutal news clips. Colorist Clark Muller worked closely with the DP, Luis Perez, to carefully craft each look. The first of which, adapts vibrant and saturated hues, revealing the couple as children. The second look bears a visually impressive infrared tone. Here, each shot is submerged in the infrared, while the two lovers radiate in their natural skin tone. Finally, the darkest look concludes the video, showing the world through dystopian lenses in shades of grey and blue. These sharp color moods enhance the striking nature of this video, as achieved through the juxtaposition of beauty vs real life tragedy, shaking the senses through a narrative that is undoubtedly compelling. Check out Tyler, The Creator's new video at the following link: Glowing

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