"Glowing" is a recent release directed by Tyler the Creator, of the hip hop collective Odd Future. This music video is a vivid narrative that follows a young couple as their love progresses through old age, all while the world crumbles around them.
This is a dreamy pop ballad, that acts as the soundtrack to a story told through a unique treatment of color. The video reveals three distinct looks, all reflecting a prominent theme of contrast, as the couple is shown in their blissful disposition, against flashes of brutal news clips.
Colorist Clark Muller worked closely with the DP, Luis Perez, to carefully craft each look. The first of which, adapts vibrant and saturated hues, revealing the couple as children. The second look bears a visually impressive infrared tone. Here, each shot is submerged in the infrared, while the two lovers radiate in their natural skin tone. Finally, the darkest look concludes the video, showing the world through dystopian lenses in shades of grey and blue. These sharp color moods enhance the striking nature of this video, as achieved through the juxtaposition of beauty vs real life tragedy, shaking the senses through a narrative that is undoubtedly compelling.
Check out Tyler, The Creator's new video at the following link:
Glowing
Britney Spears is back on the map with the recent release of her new video for "Work Bitch" directed by Ben Mor of Little Minx/Black Dog Films. This sleek and sexy clip features the artist against a stunning range of backdrops, including a pool filled with sharks, iconic Planet Hollywood, club scenes, and vast desert shots. Director Mor's striking visuals are vibrant and exciting, providing colorist Clark Muller with an opportunity for creativity. The Incendio team was proud to be a part of this project.
Check out Britney's new video at the following link:
Britney Spears "Work Bitch"
NBC recently tapped Incendio to color their promo for the new season of America's Got Talent. The "Magnet" spot welcomes new judge Howard Stern to the show and demonstrates just how magnetic the show is at attracting its talent. The spot was directed by Kendall Bowlin, shot by director of photography Rhet Bear, with Ring of Fire providing the visual effects.
The promo's tight finishing schedule meant that color correction needed to start well before the visual effects were finished. As a result, the shots were continuously updated and revised during the session. Ring of Fire worked with Incendio by providing mattes for all of the composited elements within each shot. This allowed for each element to be colored separately from their background plates. Because the spot was shot across different cities, and also included some stock footage, the ability to color each element independently helped tie together the shots and integrate the VFX.
The promo will premiere on NBC's The Voice.
