Incendio Lights Up 2016 with Coldplay’s ‘Hymn for the Weekend’ Featuring Beyoncé
This past Saturday saw the release of Coldplay’s official “Hymn for the Weekend” video, featuring Beyoncé, produced by Black Dog Films with River Studios, directed by Ben Mor and color corrected at Incendio by Clark Muller. The video, which has garnered more than 22 million YouTube views (and 450K likes) in the past few days, depicts Coldplay frontman Chris Martin touring Mumbai during the ancient Hindu festival called Holi, also known as the “festival of love”.
Muller’s previous music video projects include striking, seminal pieces such as “California Gurls” and “Dark Horse” for Katy Perry. He and Mor have collaborated on numerous projects, including Britney Spears’ “Work Bitch,” and are at work on an upcoming video for Will.i.am.
“Grading with Clark is always a pleasure and something I consistently look forward to,” says Mor. “Besides just being a great guy, his passion and patience for crafting the perfect frame is unmatched. A session with Clark always feels like a Bespoke experience and never some cookie cutter pre set looks - and the results show.”
Coldplay and Beyoncé are scheduled to perform during the halftime show at Super Bowl 50 this Sunday, February 7.
CEO/Colorist Clark Muller launched Incendio in June 2011, with a multi-platform package for KIA, via davidandgoliath. Following in quick succession were a spot for massive Indonesian sugar brand Gulaku; IBM “Think,” an interactive exhibit at NYC’s Lincoln Center; Target with Taylor Swift, Pink and Gwen Stefani...and Britney Spears’ “Work Bitch,” which struck a major chord with fans. 185 million views, five years and a string of hot projects later, Muller has the company he’s always wanted, “an artist-driven boutique, doing huge work,” he says with an easy smile.
At Incendio, creative artistry and technical excellence work hand-in-hand. The company motto reads, “Genius is talent set on fire by courage” - an adage that is both appropriate and inspiring for the team, which now includes artists Luis Silva and Santiago Padilla. Silva counts AT&T, Under Armour and Nintendo among his clients. Padilla’s portfolio spans features (upcoming Low Riders from Blumhouse, Universal), music videos (“Tamale” and “IFHY” for Tyler the Creator) and commercials (DirecTV, NBA). http://incendio.tv