Incendio Drives Home Kia Running Footage

Off to a running start, Incendio opened their doors to an exciting challenge: one production, six different camera formats. Agency David & Goliath shot Kia's 2012 model year running footage using a long list of camera formats. Everything from Alexa ProRes, 3K ArriRaw, 5K Red Epic, 5K 7D image sequences, HD GoPro, and 35mm Film was used to capture the new vehicles. The entirety of the footage was colored as best-light digital dailies, edited by Spinach, and then recolored as selects for the final transfer. The biggest challenge was to manage the differing metadata across the various camera formats, many hours of footage, and seeing it through from production to finish.

Trial by fire in the perfect sense!