Incendio lends 'Talent' to NBC promo

NBC recently tapped Incendio to color their promo for the new season of America's Got Talent. The "Magnet" spot welcomes new judge Howard Stern to the show and demonstrates just how magnetic the show is at attracting its talent. The spot was directed by Kendall Bowlin, shot by director of photography Rhet Bear, with Ring of Fire providing the visual effects. 

The promo's tight finishing schedule meant that color correction needed to start well before the visual effects were finished. As a result, the shots were continuously updated and revised during the session. Ring of Fire worked with Incendio by providing mattes for all of the composited elements within each shot. This allowed for each element to be colored separately from their background plates. Because the spot was shot across different cities, and also included some stock footage, the ability to color each element independently helped tie together the shots and integrate the VFX.

The promo will premiere on NBC's The Voice.